Founding Cohort — First 100 dealers only

    Your buyers are already on IronYard.Sell where they're shopping.

    Free unlimited listings, finance-pre-qualified buyers, and your stock pushed straight into Google Shopping. Locked in for life for the first 100 dealers to sign up.

    Takes 2 minutes · No credit card · Approval within 24 hours

    700+
    SEO landing pages
    15
    Free buyer tools
    Daily
    Blog cadence, EN+AF
    R0
    Founding-cohort cost

    What you get

    Everything you need to move stock faster, without the admin overhead.

    Free forever

    First 100 dealers pay R0/month for unlimited listings — locked in for life.

    Google Shopping feed

    Your listings pushed to Google Shopping via our Performance Max campaigns.

    Pre-qualified leads

    Buyers finance-pre-qualify before enquiring. Fewer time-wasters.

    Verified badge

    Trust badge on every listing shows buyers you've been through our vetting.

    AI listing assistant

    One-click AI-generated descriptions, photo enhancement and SEO copy.

    Built-in CRM

    Every enquiry lands in your dealer inbox with follow-up automations.

    How it works

    1. 1

      Apply

      2-minute form. We verify your dealership within 24 hours.

    2. 2

      Upload your stock

      CSV, spreadsheet, or paste from your existing site. AI assistant writes SEO descriptions.

    3. 3

      Receive enquiries

      Finance-pre-qualified buyers hit your dealer inbox. Reply via CRM, WhatsApp or email.

    4. 4

      Close deals

      We handle the traffic and pre-qualification. You handle the sale. No commission.

    Why dealers pick IronYard

    IronYard

    Full stack for SA dealers

    • R0/month for founding cohort
    • Finance calculator on every listing
    • Google Shopping feed included
    • Built-in CRM + follow-ups
    • AI listing descriptions
    • Bilingual (EN/AF) blog + SEO
    • WhatsApp lead delivery
    Other marketplaces

    Legacy classified sites

    • Per-listing or subscription fees
    • No finance integration
    • No AI tools
    • Email-only enquiries
    • English only
    • No Google Shopping feed
    • No CRM

    Dealer FAQ

    Ready to move more stock?

    Founding cohort spots are first-come, first-served — and locked in for life.

    Apply now — takes 2 minutes